According to the United Nations, 54 per cent of the world’s population lives in urban areas, a proportion that is expected to increase to 66 per cent by 2050.
The National Institute of Demographic and Economic Analysis predicts that New Zealand’s major city Auckland will account for 32.5% of the population growth, compared to 10.5% for the rest of New Zealand.
However it is the age of people that will have the biggest impact on what extent population growth actually flows through into economic growth (or decline), with two thirds of New Zealand’s growth from 2011-2031 expected to be 65+ years. In the under 65 age range – Auckland will grow by 23.1%, the rest of New Zealand will decline -1.5%.
Our population is aging like many developed countries, but growth is largely expected in cities or a few select regions.
If you are not a city, you have a burning platform, probably now and definitely into the future. What do you do…
There are so many options – business attraction, youth engagement, digital business are just a few examples. One thing is for sure, there is no silver bullet – every location is different.
Warning – the following video is blatant promotion of Great Lake Taupo (sorry can’t help it).